How Law Firms Can Benefit from Artificial Intelligence

By Andrew C. Hall


The world’s first AI legal assistant | Andrew Arruda | TED Institute


Artificial intelligence (AI) has trickled into every aspect of our existence, significantly impacting how we live, work, and communicate. Perhaps the biggest value added of new and improved technology is the convenience it creates. Using a machine to complete a labor-intensive task frees a lawyer from the most tedious or mundane tasks and permits the lawyer to focus on analysis, counseling, and advocacy.

Artificial intelligence is not a replacement for lawyers. It is a tool for facilitating greater productivity and efficiency. More importantly, by comparing information to other relevant information, while also considering the lawyer’s skills in identifying issues or the effect of otherwise obscure facts on the events at hand, the work product improves. The key is knowing when and how to apply these emerging technologies and to recognize their limitations. Achieving that balance will be essential to positively transform the legal profession.


Applying AI for legal applications

AI technology creates more time for attorneys to advise clients, appear in court, and work to negotiate deals. It has the capability to take away the monotonous process of reviewing and managing “boilerplate” within legal contracts, which is a huge part of the work that law firms do on behalf of their clients. After all, much of the law is based on predictability and precedent. AI can help streamline many of these processes and repetitive tasks with high predictable results.

In the business world, artificial intelligence can serve as a guide to determine which provisions of a standard contract to include when a customized version is required or when doing business with a new customer. An AI system can also notify with alerts in advance of critical dates in a contract—like renewals and options. These pop-ups always help a business manage an agreement more effectively. Of course, the main goal is to always identify risks and problems with how contracts may be revised to avoid negative impacts for clients. AI can often help sort out problems faster with fewer mistakes that are often overlooked by the human eye.

It’s vital for critical points that are included in all contracts to be crystal clear and transparent to both parties. At the same time, as a litigator, it’s imperative to realize that different people can read and interpret contracts in different ways. As business contracts are becoming longer and more complex in our multifaceted economy, AI can help both parties in drafting those contracts by pulling standard clauses for application to a given situation. Then, the attorney can focus their time on the most important new points when constructing a mutually beneficial agreement.

Consistency in the drafting of contracts is also key. For example, if a party wants a legal term referred to in a specific way throughout an agreement, it must be ensured that this is accurate and incorporated in a timely manner because as we know, any variation from that practice could prove damaging. AI software can keep these terms consistent while also identifying any variation with a warning to the practitioners.


The potential to reduce overall cost

One of the best circumstances where AI can significantly reduce litigation costs is when it is applied to electronic discovery during a major case. The technology can deliver potential savings by lessening the number of billable hours to gather necessary facts based on document review as well as create a timeframe and fact pattern. The legal team on the case can then use its resources more strategically for analysis, which in turn, may reduce the cost of litigation.

Another example is the amount of time an attorney spends proofing a document opposed to running the original through AI software. AI often saves hours of time in these situations, with accuracy, which then translates into monetary saving as less attorney time is involved in finding answers or fixing mistakes. Ultimately, applying AI in these circumstances consistently can, over time, make up for the cost of AI programs.


What businesses should be doing

There are two areas of utmost importance that businesses should focus on related to AI. First, look at using algorithms and online tools for both writing and managing existing business contracts. This day in age, we have access to the best contracts in any industry written by distinguished lawyers. Everyone should take advantage of the wealth of knowledge available from already prepared contracts which can then be modified as appropriate.

Also, knowing that we all live in a litigious society, anyone who files a commercial lawsuit will end up wanting to review all of your documents. That means compiling and providing information from tablets, mobile devices, computers, and third-party data services. This process can be extremely long, stressful and costly—so you should use a powerful IT management tool to code your information. At that point, you’ll not only be able to provide the relevant information quickly but in a more cost-efficient manner.


Future prospects for disruptive innovation in litigation

AI has the potential to make the discovery phase of the litigation process proceed more quickly. Since this can be one of the most time-consuming aspects of a case, these systems could potentially help parties resolve their disputes more quickly throughout any arbitration or litigation.

It’s not unusual to find thousands of computer files, emails, calls, text, and video messages all of which relate to a complex case. Right now, firms like my own, use computer algorithms to identify keywords or other relevant information that is essentially buried in electronic documents. Only until the material has been gathered can it be reviewed by a legal team, then analyzed for true significance. For major cases, we may hire more people to assist in a general review which would then reduce the volume of documents needed for review by our own attorneys’ later use the case.

The evolution of AI tools will continue to add powerful analytic components, like creating a more straightforward chronology of events and identifying fact patterns that make a case. Yet with all of that in mind, and despite all of the pending advancements still to come with AI in law, the ability to be nimble and make quick reactions during unexpected occurrences at trial—which can happen at a moment’s notice—can never be replaced by a machine.


Make 2019 the Be$t Year Ever for Your Law Firm by Developing These 3 Strengths

By Stephen Fairley on November 26, 2018Posted in Law Firm Development

Building a lifestyle law firm — one that enables you to do what you want when you want to do it — begins with the understanding that you are running a business. And the success of your law firm lies in how well you are able to develop your strengths in three key areas:

  1. Marketing your legal skills.

As an owner or partner in a law firm, your primary focus (in addition to honing your lawyering skills) is to understand the key principles of business development and law firm marketing and to apply them every single day. Not every attorney will be a top Rainmaker, but everyone can do something to grow and market his or her practice.

  1. Creating extraordinary experiences for your clients. 

You need to “micromanage the client experience”—controlling every aspect of how the client experiences your law firm. From how the phone is answered, to greeting them by name as they walk in the door, to minimizing the amount of paperwork you ask them to complete, to reserving your conference room with their name on the door, to returning client phone calls and emails consistently and promptly…everything should be focused on creating a positive experience for your clients.

  1. Building deep and lasting relationships with your clients.

Far too many attorneys only have a transactional relationship with their clients. They create an estate plan for them, they file a lawsuit on their behalf, or they set up a corporation for them. To be successful over the long term, you must think long term and develop lasting, meaningful and influential relationships with your clients because the most expensive thing you can have is a one-time client. One of the most basic marketing strategies for law firms is getting additional business from current clients – yet many attorneys fail at doing this effectively.

A great way to end the year strong and start 2019 even stronger is to attend a Rainmaker Retreat, where you will learn how to develop all the above strengths and more. Here are the upcoming sessions:

  • December 7-8, 2018 — Los Angeles, CA/Ritz Carlton Marina del Ray
  • January 18-19, 2019 — Las Vegas, NV/Aria Resort & Casino
  • February 15-16, 2019 — Miami, FL/DoubleTree by Hilton Ocean Point Resort & Spa – North Miami Beach
  • March 22-23, 2019 — Scottsdale, AZ/Talking Stick Resort

You can register online for a Rainmaker Retreat or call 888-588-5891 for more information.


Dolce & Gabbana Are Threatening Legal Action over Cancelled Show, Racist Row

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Julie Zerbo is the founder and editor-in-chief of The Fashion Law. She has been profiled by the Wall Street Journal, Reuters, MTV, and NBC, and has been cited by publications including the New York Times, the Economist and Vogue publications worldwide, among others. Julie authored a chapter and assisted in editing Fashion Law: A Guide for Designers, Fashion Executives, and Attorneys, a leading fashion law textbook in law schools in the U.S. She is a lawyer and exclusively pens the “Law Review” column for Women’s Wear Daily.


“Dolce & Gabbana is facing a major crisis in China where top e-commerce sites are dumping its products over accusations of racism,” CNN reported on Friday. “The backlash against the Italian luxury fashion brand began earlier this week after it launched video ads featuring a Chinese woman struggling to eat pizza and other Italian food with chopsticks” ahead of the brand’s scheduled runway show in Shanghai.

According to the New York Times, the brand “abruptly canceled the fashion show,” as the situation escalated when offensive comments that were sent from co-founder Stefano Gabbana’s personal Instagram account began to surface online, including on the China-specific social media site, Weibo, as Western social media sites are blocked on the mainland. Other media outlets have suggested that it was the Chinese government, not D&G, that was responsible for the show’s cancellation.

In the wake of the cancelled show and still-mounting consumer fury, retailers, such an luxury e-commerce giant Yoox Net-a-Porter, and China-specific platforms, Alibaba and JD.com, have begun dropping the Italian design brand from their lists of stocked brands. Another Chinese retailer, Yangmatou, confirmed in a social media post Wednesday that it had removed 58,000 D&G products from its site. Lane Crawford, a Hong Kong-based retailer with several outlets in China, also revealed that is is putting a stop to the sale of D&G goods in stores and online after its customers started returning them.

Beyond the third-party backlash, the brand, which was founded in 1985 by designers Domenico Dolce and Stefano Gabbana, has gone into face-saving overdrive, asserting that Mr. Gabbana’s Instagram account – where the racist comments originated – was hacked and issuing multiple clarifications and public apologies. According to a statement put out by the brand this week, “Our Instagram account has been hacked. So has the account of Stefano Gabbana. Our legal office is urgently investigating. We are very sorry for any distress caused by these unauthorized posts. We have nothing but respect for China and the people of China.”

“My Instagram account has been hacked. My legal office is working on this. I love China and the Chinese culture. I’m so sorry for what happened,” Mr. Gabbana wrote on his personal Instagram account.

Still yet, Dolce & Gabbana’s communications office has taken to threatening legal action against highly-followed social media users that have labeled its founders and the brand as a whole as racist. In cease and desist letters seen by TFL, Dolce & Gabbana’s reps have demanded that any and all “false information” be removed from a handful of users’ accounts in order to alleviate the need for legal action, presumably defamation-centric lawsuits. Of course, the brand’s ability to successfully make such defamation or false light claims in court (as opposed to merely threatening legal action) assumes that there is not any truth to the statements made, since truth is an absolute defense to assertions of defamation.  

The entire fiasco “could prove an expensive blunder,” per Reuters. “Closely held Dolce & Gabbana is widely reported to have notched up $1.5 billion in revenue in the year to March 2017. If the proportion of Chinese sales approximates those of rivals, some $500 million could be at risk.” Ben Cavender, a senior analyst at China Market Research in Shanghai, told CNN, “In the eyes of Chinese consumers, it has already been done.” On the other hand, Luca Solca, luxury analyst at BNP Paribas, told Vogue, “It is very early to tell.”

Dolce & Gabbana facing fallout from alleged racism in China | Squawk Box Europe


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